This video is also available on our YouTube channel.īelow are the links to the rural vloggers referred to in the talk. She has published in journals including Concentric: Literary and Cultural Studies, Asia Major, Ming Studies, Journal of American Oriental Society, ASIANetwork Exchange, Traditional Dwellings and Settlement Review, Journal of Curatorial Studies, Asian Cinema, American Journal of Chinese Studies and International Journal of Communication. Her research interests include contemporary Chinese cinema and media studies and the transplantation of “Chineseness” in north America. Times, Sunday Times (2008) Nobody intended the BBC to loom so large in the media landscape. Times, Sunday Times (2015) He was given the award in recognition of the way he had changed the media landscape. Han Liis Associate Professor of Chinese in the Department of Modern Languages and Literatures at Rhodes College. What is decided will determine the media landscape for the next 100 years. This talk looks into Chinese social media’s rediscovery and repackaging of the rural lifescape and examines the sociocultural dynamics behind the production, circulation, and consumption of these videos. MEDIA LANDSCAPE definition: A landscape is all the features that are important in a particular situation. Who are making these videos, and who are watching them? What is so appealing about these (serialized) short videos of rural life in Chinese countryside? And what does this re-enchantment of countryside tell us about the rural-urban relation in China nowadays? And some vloggers successfully render their countryside living a synonym for utopia. Some, with more sophisticated filming techniques and imageries, attract viewers through a combination of pastoral idyll and preindustrial charm. ![]() Some rural content creators showcase their lives of farming, cooking, animal husbandry, and other routine daily experiences through low-budget, “earthy” videos. These digital productions, despite a wide range of qualities, all claim to reflect an “authentic” and “organic” Chinese countryside. Across various video-sharing platforms, a growing army of rural-based videographers are turning views of China’s countryside life into short videos and generating tens of millions of domestic and international followers. Following the breakout of microcelebrities and the livestreaming industry in China in recent years, the Chinese social media landscape experienced another wave of Internet sensation-short videos depicting rural content, whose popularity has grown substantially.
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